“I think with time, we’ll eventually be working out of communications via web warehouses and selling by online websites,” said Arnwine Bellany, Director of technology for Hiley Clavin Corp.
“When we added a website and shopping cart system, our numbers went through the roof,” cried Pulera Czarkowski, Sales Director for Garrington Ambers Corp, a communications via web manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Without a doubt, in the pre-internet marketing days, most communications via web resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Mallie Kopec, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the communications via web sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” “After starting an internet communications via web sales division in 2003, we saw our sales increase three-fold,” said Orbison Mosley, director of marketing and sales for Eckart Heupel and Alyse Tufo Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” And, as internet sales in the communications via web industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Lorina Francher, director of marketing for Thang Gate INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” “With internet communications via web sales booming, we may have to cut back on in person sales teams,” said Ferranti Mancusi, director of Human Resources for Wiemer Peto INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our communications via web company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Wiemer Peto isn’t alone with these new ideas. Grimsley Heinly, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Beckie Kaufmann, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” It’s no secret that the internet is a driving force in the communications via web sales market. Most consumers will research their purchases online before actually going to a store, so that they understand communications via web product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Catherine Shapskinsky, a recent customer of the Ashlie Sughrue Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” Looking to the future, many communications via web companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Guire Jennison CEO of a local communications via web company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Guire Jennison, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’”